Responsibilities:

• Work with the CEO to develop the marketing strategy in line with commercial objectives, including identifying target markets and customer segments

• Develop and deliver effective campaigns, across a number of marketing channels, including, but not limited to SEO, content, social, events and advertising to drive lead generation and support existing business

• Devise and implement long-term brand building strategies across key marketing channels.

• Work in collaboration with product and commercial to develop and implement effective go-to-market strategies to drive the success of major product releases

• Monitor key competitors, including (but not restricted to) their moves in relation to existing and new products, marketing messaging and market share, and use these insights across the business to guide product, pricing and promotion.

• Stay up to date with customer priorities and policy initiatives, sharing insights with colleagues, and evolving messaging and marketing tactics as needed.

• Own all marketing collateral for key market segments and ensure messaging is accurate and on brand

• Undertaking ad hoc projects and work as required.

Key Competencies:

• Product marketing knowledge and expertise, ideally in a B2B environment.

• Knowledge and deep understanding of SaaS businesses, with a benefit if in data.

• Knowledge of the full range of marketing channels from an acquisition and retention perspective.

• Experience with CRM tools including marketing automation.

• Strong and effective communicator – both verbal and written. Must be confident to deal professionally with colleagues and customers at all levels.

• Strong organisational skills, with a proven ability to work quickly and efficiently with accuracy and attention to detail. Good basic grounding in market research techniques (qual and quant) and excellent analytical and critical thinking skills. Strong desire to contribute to on-going success of the business and its customers.

• Able to influence and lead project teams within defined areas of responsibility utilising a mixture of in-house colleagues (who are not necessarily direct reports) and external agencies

What We Offer:

• Competitive base salary with a performance related bonus.

• Comprehensive onboarding and ongoing training from experienced industry professionals. Continuous development is one of our values!

• Career development opportunities with a growing tech company. 

• A fun, friendly and supportive team culture. 

• Opportunity to work directly with company executives and the Board from day 1.